Your Audience is on Facebook - Are You?

With nearly endless options for advertising online, you could be missing the mark on this important platform.

Over the years, social media platforms have continued to evolve and grow, further solidifying their place in our everyday lives. The way we interact with people has drastically changed, and similarly, the way businesses interact with their customers has changed too.

In addition to carefully pruned profiles fostered by users, you can now find products for sale, local business information and more. And thanks to this immediate access to information, answers (and even advertisements) are constantly just a few clicks away.

That's where you come in. You may be running Google Adwords campaigns, as well as campaigns on other popular platforms like Bing. But if you haven't joined the Facebook advertising bandwagon, you could be missing out on not only sales, but reviews and more. brand awareness, networking opportunities, positive reviews and more.

One of the most compelling facets of advertising on Facebook is its ease of use. With the numerous, convenient tools Facebook Business has to offer, advertising is as easy as 1, 2, 3.

According to Facebook CEO Mark Zuckerberg, the average user spends 50 minutes on the Facebook and Messenger platforms a day (1). That's a huge chunk of time users are scrolling through their newsfeed on a daily basis that you can leverage.

With 1.7 billion users on Facebook each month, advertising through Facebook is a smart decision. Your customers are on Facebook - therefore it's prime real estate for your advertisements. With Facebook's convenient marketing tools, you can easily customize your target audience and choose traits, such as location, age, gender, language, interests and behavior - all of which can help you reach the people interested in what you have to offer.

Here's the catch: When it comes to advertising on Facebook, you need a strategy. Rather than simply posting incentives for purchases, leases and service, you have a fantastic opportunity to connect with your consumers at every moment during the purchase process. Quality content is key to improving your brand awareness and generating sales.

According to Facebook Partner Manager Greg Resnick, you can leverage media like videos to build consideration with people who are up to 12 months out from a purchase. Similarly, tools like carousel ads have the opportunity to resonate with consumers who are a mere six months out from their purchase.

It may seem tempting to channel all of your advertising dollars into your offers, but by creating a larger, more comprehensive funnel, you'll actually generate more demand in the long run. That way, when the time comes to run your offer ads, you'll have a wealth of engaged buyers who are ready to listen and act.

With Facebook Business, you can have your cake and eat it too. Now's your chance to take advantage of a budget-friendly marketing platform that allows you to reach across the world on your own terms. It's time to get started.

If you're interested in learning more about Facebook Business and the opportunities it can provide for you, feel free to call us at 864-248-0886, email Success@dom360.com or contact your Account Executive for more information.

Sources:

www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html?_r=0

© 2017 DOM360 | Greenville, SC

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